Converse Chuck 70 GTX Launch

Goretex

Commercial

Client

Agency

Photographer

Digitech

Goretex

BMH

Jeremy Elder

NA

OBJECTIVE

Gore-Tex was looking to highlight their new collaboration with Converse. The primary function of Gore-Tex products are their waterproof capabilities, so we knew we’d have to get creative in our approach in order to effectively showcase the shoes. We produced a street-style shoot to specifically cater to a younger audience and blend fashion with functionality. We scouted multiple locations around Denver, CO to find places with the right urban aesthetic and potential for water shots.

KEY POINTS

  • We creatively showcased the street style potential and waterproof capabilities of Gore-Tex products in an urban environment
  • We simulated rain and puddles with a hose and spray bottle to get those perfect water droplets on the shoes 
  • We shot in six locations around Denver in one shoot day

SERVICES PROVIDED

  • Creative Direction
  • Pre-Production 
  • Casting
  • Crewing
  • Location Scouting
  • Production
  • Post-Production / Photo Retouching

CREDITS

Photographer: Jeremy Elder
Producer: Tori Soper 
Model: Kyle Kim

GALLERY

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