College Gameday Playoffs Announcement
ESPN
Commercial
Client
Agency
Director
ESPN
BMH
Riley Clinton
Objective
After a successful project promoting the Red River Rivalry, ESPN hired BMH to be apart of their College Football Playoff Reveal campaign. In similar fashion, the ESPN creative team provided a basic concept, which BMH took and ran with. BMH created an entire “College Football Playoff Hall of Fame” to set the scene in. Individual stadiums (The Rose Bowl, The Sugar Bowl and NRG Stadium) were set in glass display cases, and once the camera flew into each case, they came to life with banners unraveling, crowd noise filling the air, and featured quick motion graphics of each matchup. The biggest obstacle of this project was not knowing which 4 teams made the CFP, and 2023 ended up being one of the most chaotic Decision Days in CFP history. An undefeated FSU was replaced by the SEC Champions, Alabama. BMH was working closely with ESPN in the month leading up to the decision, considering every possible outcome and matchup, and preparing assets accordingly. BMH delivered our final product 15 minutes before the CFP matchups were revealed to the general public.
Key Points
- On Instagram, the CFP Reveal video has nearly 100,000 likes. Across all social platforms it has received millions of views
- BMH was entrusted to create promotional content for one of the most important events of the year for ESPN, with millions of people around the world tuning in to find out who made it into the CFP
- Being overly prepared and ready for any outcome, BMH was able to execute and deliver the final product 15 minutes before the announcement was made
Services Provided
- Creative concepting and directing
- 3D animation
- Editorial
- Sound design
- Color grading and finsihing
Credits
- Director, Sound Design: Riley Clinton
- Producer: Tori Soper
- 3D Artist, Editor: Casey Webster