Show Up Big and Vote National Campaign
NFL
Commercial
Client
Agency
Director
NFL
72andSunny
Riley "Red" Clinton
Objective
Following NFL CMO Tim Ellis’ “Helmets Off” initiative, we aimed to place our NFL talent in an intimate and comfortable setting. We wanted the viewers at home to feel like they were having a conversation with a friend,or a loved one. With how divisive politics can be in our country, this campaign aimed to accomplish the unique task of creating a sense of unity - that no matter your beliefs, we are all in this together and every voice deserves to be heard. Though many ideas were thrown around, this project came down to the players speaking directing to the viewers for the duration of the spot. This shifted the weight of the project onto our director even more, as there was no B-roll or cutaways to lean on. Being able to get the correct range of lines, emotions, expressions etc. was key in this project succeeding.
Key Points
- These spots aired during EVERY halftime commercial break during the 2024-25 NFL season, reaching audiences of over 80 million.
- The first round of commercials ran up to voting day to encourage voters to get out and make their voice heard. The second round of spots ran in the weeks following November 11th for approximately 2 months to promote unity and the message of resepect regardless of the election outcome.
- This campaign involved over 10 notable NFL players from a variety of teams, filmed on location in Los Angeles, Minnesota, Arizona, New Orleans, and more.
- The first round of commercials received such an overwhelmingly positive response and amount of engagement that it triggered a second batch of spots to be produced just days after premiere.
Services Provided
- Pre-production
- Production
Credits
Director: Riley "Red" Clinton
Producer: Tori Soper
DP: Dave Parfitt
Agency - 72andSunny:
Co-founder & Creative Chair: Glenn Cole
Executive Creative Director: Zach Hilder
Creative Director: Jason Laflore, Matt Turnier
Senior Writer: Joe Sgro
Senior Designer: Jelani Curtis
Director of Production: Nicole Haase
Senior Producer: Felix Messina
Group Brand Director: Shane Chastang
Brand Director: Katie Martin
Brand Manager: Izzy Berouty
Sr. PAL Manager: Casey Brown
Client - NFL:
Chief Marketing Officer: Tim Ellis
SVP Marketing: Marissa Solis
Senior Director, GB & CM: Samantha Stuckert
Sr. Producer: Lucy Hallowell
Sr. Marketing Coordinator: Caitlin Moran
Marketing Coordinator: Roisin Fitzgerald
Manager, Player Marketing: Chris Taylor
Post - Cabin:
Editor: Nathan Rogers
Managing Partner: Carr Schilling
Head of Production: Michelle Dorsch
Production - Los Angeles Unit:
Production Coordinator: Henrik Larsen
1st AC: Christopher Powers
2nd AC: Dimitrios Agnos
Camera Operator: Jakob Siegel
Location Sound: Ethan Lee
Location Sound: Bryce Stephens
Gaffer: Isaac Marziali
Key Grip: Valfrie Tabian Jr.
Best Boy Grip: Javaun Crane-Bonnell
Best Boy Electric: Robert King
PA: Jason Hope
Teleprompter Operator: Anthony Finetti
DIT: Stephen Panosian
VTR: Evan Johnson
HMU: Theresa Cerros, Nancy Fregoso
Wardrobe: Jessica Pineda
Production - Minnesota Unit:
1st AC: Eoin McGuigan
Location Sound: Nicholas Christopulos
PA: Ronald Dautel
Production - Arizona Unit:
1st AC: Von Alveshire
Location Sound: Lisa Gage
Teleprompter Operator: James Medina
PA: Aidan Fox
Production - New Orleans Unit:
Gaffer & Key Grip: Jimi Covert
1st AC: Andres Ballesteros
Location Sound: Benjamin Sellers
PA: Kasey Delahoussaye
Production - Denver Unit:
PA: Dan Doer